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First Sale Rule

Asiana USA, one the best International Cargo Export Shipping Companies, will ensure your goods are correctly valued. Our experts are intimately familiar with the First Sale Rule in the United States. We can help you take full advantage of this rule under the laws and regulations regarding the importation of goods.

If sales of your goods are made to any middlemen before entry to the United States, the First Sale rule permits you to declare the goods’ value at your cost, not the price the middleman paid. This can significantly lower the costs of any customs duty you may owe.

Knowing the intricacies of this rule and when and how to apply it can result in significant savings to our clients. We can help reduce the landed cost of imported goods and lower custom duties.



We have been dealing with the experts at Asiana USA for many years in their California and China offices. Their agents are helpful, considerate, and detail-oriented and we confidently suggest their services to any company looking for specialized logistic and shipping providers. Their agents patiently handle numerous information requests and react quickly to any questions concerning shipments we always have the impression that our business is a priority.

The courteous staff at Asiana USA is always there when you need them. They exhibit a high level of professionalism in every interaction with their clients and respond promptly to any inquiry. As a returning customer, I highly recommend the services provided by Asiana USA for anyone looking for a logistics company that is driven by efficiency and respect for the customer’s individual needs. Their endless efforts in catering to our logistics needs for the international export of our products are more than appreciated.

I enjoy working with the staff at Asiana USA because I truly feel that my company’s needs are their focus. No matter the issue or question that my team has in the logistics process, an agent at Asiana USA has the answers. They are pioneers in their field, and their expertise is evident in their efficient customer service protocol.

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